1- Customer is still the king. Be sure that you have ALL your customer data in your CRM + Sales Enablement platform for your sales team’s to use. And please track, if all their data is up to date.
2- Your marketing content will tell you if your customer is interested in your product, or not. Still, most companies don’t know if their customer has some problems with the PRODUCT or the PRICING? Here is a good chance to focus on.
3- Meeting notes, visit details will tell you what’s going on in the field. Be sure to explain your sales teams that these activities are ONLY for them to improve their sales skills and customer relationships.
Lastly, align with the upper management team, again, please:) The more people involved, the more support you’ll get.